Twitter is a powerful communications tool, and thanks to direct messages, or DMs, it can also be used for customer service, lead generation, and even sales.

One of the most powerful ways to use DMs on Twitter is through automation. By automating your DMs, you can save time, keep your messages consistent, and offer a better experience to your potential customers and leads.

In this article, we'll take a look at what Giveaway Automation is and how you can use it to improve your Twitter DM game.

1. What is a Giveaway
2. How to create a Giveaway
3. How to run a campaign
4. Use case: Giveaway
5. Use case: Product Hunt Prelaunch

1. What Is a Giveaway

A giveaway is an offer of a free resource or a prize, in exchange for an action. Giveaways are often used as a marketing tool to increase engagement and grow a following.

Twitter DMs (Direct Messages) are private messages between two Twitter users. Twitter users can opt-in to receive DMs from anyone, even if they don't follow each other.

Giveaway Automation allows you to run a Twitter giveaway without having to manually send the DMs to all the participants. It works by collecting the replies to your public tweets, and automatically sending a DM to each of them.

Giveaway automation is a great way to improve your process and save time, while you increase engagement and grow your Twitter following.

2. How to Create a Giveaway

First of all, you need to have a resource to share with your audience. A few examples are: a Notion productivity board, a free ebook about launching on Product Hunt, a marketing guide, and so on.

Once the content is ready and hosted on the web (your website, Gumroad, or similar platforms) you’re ready for the Giveaway.

The Giveaway consists of a public tweet, and a direct message text.

Optionally, you can define the number of users that will get the prize and a custom message that is sent to the others.

In this example 👇 the first 10 replies of your public tweet will receive the link to your resource (first direct message), while the others will get a private message to inform them that they were not fast enough 🤷‍♂️

3. How to Run a Campaign

When you create your Giveaway Automation, hivoe starts monitoring your public tweet — it collects all the people that reply to your tweet.

This doesn't mean that the Direct Messages are sent out.

In order to activate the DMs sending, open the menu and click on Start.

⚙️ How does it work?

The DMs are sent to the users that previously replied to your tweet, and to the future replies, up to 3 days from activation.

4. Use Case: Giveaway

There are several use cases for Giveaway Automation.

One common use case is to provide a free resource, in exchange for a reaction — reply, like or retweet.

This marketing technique leverages the so called FOMO (fear of missing out), the feeling of missing something that others have access to.

Using this technique, your profile and content get visibility, as a result of your tweet getting high impressions.

🧞‍♂️ Save time with automation

The tweet from Jeremy Moser received 2,542 replies. Can you imagine how long it will take to send the DMs manually?

5. Use Case: Product Hunt Prelaunch

Product Hunt is a web platform to share and discover new products.

If you're planning a Product Hunt launch, the giveaway automation can be a great way to increase interest and engagement. Here are three simple steps to automate the process:

1. Publish a tweet like Pere's 👆 ask for support via reaction (opt-in).

2. Configure a Giveaway Automation in hivoe to start collecting replies.

3. On the launch date, Start the Giveaway Automation campaign on hivoe to automatically inform the users via direct message about your Product Hunt launch.

Conclusions

These are just some of the use cases that apply to Giveaway Automation. When associated with a good audience and good content, it leads to tremendous engagement results.

Be creative — Have fun! 🙌